juli 5, 2024

Metamorphosis: Dialogues About Change

In collaboration with Vogue Business and eBay, Fashion Council Germany proudly introduced ‘METAMORPHOSIS — Dialogues About Change’, a new talk series as part of Berlin Fashion Week. Curated by Ann, the Content Director of the event, this series features international experts in the circular economy and the fashion industry, engaging in dialogue about the various facets and essential transformations needed in our industry. 

The series took place from July 2nd-July 4th 2024 in Berlin.

We explored and learned about the changes, challenges, and opportunities in the fashion industry.

Impulse Speech: an introduction to circularity

Jasmien Wynants started off the first day of ‘METAMORPHOSIS — Dialogues About Change’ with an Impulse Speech and gave an insightful introduction to circularity, with a litle help from Kate Perry (RoaRRRRR Refuse-Reduce-Reuse-Repurpose-Recycle)

Panel 3: XR Retail Revolution: Redefining Product-Centric Shopping for Longevity and Value

In this session moderated by Jasmien, our esteemed panellists Harald Sipple (enVogue), Mike Charalambous (Threedium) and Ann Claes (Masjien) explored how Extended Reality (XR) is transforming retail, with an emphasis on product longevity and value. 

Panellists discuss the intersection of digital fashion retail, consumer culture and how technology fosters deeper connections between products and consumers while promoting sustainability. Watch the panel to gain insights into the future of retail and the role of technology in driving engagement and greener customer behaviour.

“Every garment we produce digitally instead of physically is creating a positive impact, whether it’s in the design or in the communication phase” Ann Claes.

To learn more about the event visit: https://www.fashion-council-germany.org/metamorphosis 

Masjien is available to add some magic to your event with content direction (format strategy, curation of speakers, project management, communication) or to act as host, moderator or panellist.  

maart 19, 2024

Mode Meetup: Impact Talks

On Monday, March 18 2024, the ‘Mode Meetup: Impact Talks’ took place, a part of FTI Hasselt that was put together by MASJIEN. Companies from all corners of the ecosystem shared insights about a circular fashion industry and what you need to know as a fashion entrepreneur or retailer for the future. 

Discover the future of textile recycling, new business models and the cost of sustainability. We not only look at technological innovations, but also at the role of the customer. What hinders them? Who really cares about sustainability?

Panel discussion: Will we recycle our way out of trouble soon? with Frank Dingemans (Kringwinkel Antwerp), Julie Lietaer (European Spinning Group/Ariadne Innovation), Tom Duhoux (VITO) and Jasmien Wynants (MASJIEN) as moderator.

Panel discussion: How does the customer view sustainability and what is the role of fashion brands? with Peter Perquy (DurorGroup – Terre Bleue/Zilton/Gigue), Charlotte De Vooght (Filou & Friends), Sara Kovic (Okret) and Simon Gryspeert (Flanders DC) as moderator.

Panel discussion: What is the role of retailers and fashion designers towards a sustainable future? with Jordy Arthur, Marylène Madou and Matteo La Rosa from the Limburg Zes and Ann Claes (Masjien) as moderator.

This meetup was organised by MASJIEN as part of the Flanders Technology & Innovation Festival in Hasselt. MASJIEN did not only organize this B2B event, but was also curator for a full blown B2C track inspiring the broad audience on circularity in the fashion system. Check out more here.

 

In partnership with VITO, Stad Hasselt, Thomas More & Flanders DC

december 28, 2023

On stage interview by Ann at Fashion Talks Antwerp

Fashion Talks is the most relevant conference about the fashion industry and how it really works and evolves. It gives you a view behind the scenes of one of the most inspiring industries. This biannual conference (hosted by Flanders DC) welcomes about 800 fashion professionals in Antwerp every 2 years. In 2019 they invited Jasmien on the main stage for a keynote speech, for the 2023 edition Ann hosted an interview with Lena-Sophie Röper, Design Director of Zalando. 

The shift in consumer expectations

In this interview, Ann discusses the changes of expectations and demands of the online customers today.  We see a shift from a focus on transaction – making it fast, easy and thrust worthy – to engagement – creating value and experiences towards the e-commerce users.  This shift is translated strategically to a clear focus on elaborating the designer offering.  Of course Ann was also highlighting the technological projects Zalando is piloting, such as the Virtual fitting room with personalised avatars and the Fashion Assistant, a chatbot powered by Chat GPT.  Lena-Sophie told the audience of Fashion Talks more on Stories by Zalando, a curated inspirational content section they develop in close collaboration with their Highsnobiety team. 

september 18, 2023

“Introduction to Web3 & Metaverse” presentations by Ann

Ann Claes has been giving presentations to companies and organizations in the field of fashion, communication, real estate, entrepreneurship, … The aim is to give an introduction to the different concepts and keywords of web3 and metaverse, besides sharing different use cases. But above all, create an open discussion where there are no stupid questions and everything can be on the table.   

She has been introducing these kind of presentations to Lola Liza, MMBSY, Voka Antwerpen, Dewaele Vastgoed, MAD Brussels, FinTech Belgium, Furt’her, etc.

september 17, 2023

“Sustainability in fashion” presentations by Jasmien

Jasmien Wynants has been giving presentations about sustainability in fashion for years.

She is guest lecturere at the University of Antwerp / Antwerp Management School where she inspires the international students Master in Fashion Management.

Topics she covers a.o.:

– Fashion & Sustainability: introduction

– Circularity & Fashion: how to Close The Loop?

– Change Management & Sustainability in fashion

– Communication & Sustainability in fashion

– New Business models in the fashion industry

Current and previous clients include:  

– Universities: Antwerp Management School, Karel de Grote Hogeschool, Fashion Academy Antwerp, HEC Liège, PXL-MAD School of Art,…

– B2B: New European Bauhaus, Munich Fabric Start, Retail Detail, KBC Start-IT, Lectra, Rexor,  Fashion Talks, Captains of Industry, Herwin, Hack Belgium, MAD Brussels, BAAS, Fashion Clash Maastricht, CSR Campus Gent, Lingerie Pro, German Fashion Council, Furore,..

– B2C: MFair, MOOI Festival Antwerp, Festival van de gelijkheid Gent, Forza Fashion Maastricht, Faktori Infini Kortrijk, De Kringwinkel, CKS,…

 

september 16, 2023

Podcast de Tijd by Ann: Start to Metaverse

DRIES CEUPPENS May 12, 2022 

In the new podcast series ‘Start to Metaverse’ by De Tijd we look for the secrets of the metaverse. What is this new digital world? What can you do with it? Can you make money with it? In this new series we want to introduce everyone to the possibilities and pitfalls of the metaverse.

In the second episode of our podcast ‘Start to Metaverse’ we visit companies and entrepreneurs and listen to how they use the metaverse and what opportunities they see in it. You might even be surprised at how many companies are already working on the metaverse or developing the technology that would make a metaverse possible.

Find the podcast here

Our first stop is OneBonsai in Vilvoorde, where we talk to co-founder and managing partner Evarest Schoofs. OneBonsai creates training environments in virtual reality. Or as he puts it: ‘If it is big, expensive or dangerous, definitely consider virtual reality.’ Consider, for example, fire exercises or tactical intervention training for the police and the army.

We also talk to Ann Claes, co-founder of the digital fashion start-up MUTANI and one of the driving forces behind the web3 and metaverse conference WEB32. We learn how you can start with the metaverse as an entrepreneur and what the added value it can be for your company. According to Claes, it is clear: more and more players, including the big boys, are starting to experiment with the metaverse and this often involves considerable budgets.

september 15, 2023

Keynote Fashion Talks Antwerp

Fashion Talks is the most relevant conference about the fashion industry and how it really works and evolves. It gives you a view behind the scenes of one of the most inspiring industries. This biannual conference (hosted by Flanders DC) welcomes about 800 fashion professionals in Antwerp every 2 years. In 2019 they invited Jasmien on the main stage for a keynote speech.

Close The Loop: walk the walk.

In this keynote, Jasmien guides you through what sustainable fashion stands for today in a practical and relevant way. She illustrates this based on real and tangible local efforts, leaving you inspired and ready to take action starting tomorrow.

september 13, 2023

Webinar with Ryan Gill and Ann, How to sell your work as NFT?

Ann Claes interviews Ryan Gill, founder and CEO of Crucible and Open Meta for Flanders DC.  In this webinar you will get insights on how to sell your work with NFT’s but also a good basic introduction to the concept. 

NFT’s – non fungible tokens- have been a hot topic in recent months. Is this the new way to trade digital creations and a new channel to promote your creations? Discover together with Ryan Gill in this webinar what NFT’s can mean for you and whether you as a creative entrepreneur should use it.

For this webinar Ann Claes goes into conversation with Ryan Gill. Ryan is the founder and CEO of Crucible, an open source software company looking to the future where you can use your digital identity across all platforms. His whole career he has been moving between technology and finance. Blockchain technology and crypto-economic design have no secrets to him. The perfect speaker to introduce us into this new universe. 

To the Flanders DC website
september 12, 2023

Talk about sustainability at New European Bauhaus Conference (Frankfurt)

Inspired by the “New European Bauhaus” initiative of the President of the European Commission Ursula von der Leyen, which she presented for the first time in the”State of the Union” speech in September 2020, the Fashion Council Germany, in cooperation with Messe Frankfurt, organised the conference “The New European Bauhaus – Werkstatt der Zukunft”. With a manifesto for a systematic change of the fashion industry, topics such as sustainability, crafts, digitalisation and technology was the focus.

The conference took place in 2021 on the occasion of Frankfurt Fashion Week. The opening speaker is Ursula von der Leyen.

Watch the talk on the website of the New European Bauhaus Conference. 
To the talk
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