Metamorphosis: Dialogues About Change
In collaboration with Vogue Business and eBay, Fashion Council Germany proudly introduced ‘METAMORPHOSIS — Dialogues About Change’, a new talk series as part of Berlin Fashion Week. Curated by Ann, the Content Director of the event, this series features international experts in the circular economy and the fashion industry, engaging in dialogue about the various facets and essential transformations needed in our industry.
The series took place from July 2nd-July 4th 2024 in Berlin.
We explored and learned about the changes, challenges, and opportunities in the fashion industry.
Impulse Speech: an introduction to circularity
Jasmien Wynants started off the first day of ‘METAMORPHOSIS — Dialogues About Change’ with an Impulse Speech and gave an insightful introduction to circularity, with a litle help from Kate Perry (RoaRRRRR Refuse-Reduce-Reuse-Repurpose-Recycle)
Panel 3: XR Retail Revolution: Redefining Product-Centric Shopping for Longevity and Value
In this session moderated by Jasmien, our esteemed panellists Harald Sipple (enVogue), Mike Charalambous (Threedium) and Ann Claes (Masjien) explored how Extended Reality (XR) is transforming retail, with an emphasis on product longevity and value.
Panellists discuss the intersection of digital fashion retail, consumer culture and how technology fosters deeper connections between products and consumers while promoting sustainability. Watch the panel to gain insights into the future of retail and the role of technology in driving engagement and greener customer behaviour.
“Every garment we produce digitally instead of physically is creating a positive impact, whether it’s in the design or in the communication phase” Ann Claes.
To learn more about the event visit: https://www.fashion-council-germany.org/metamorphosis
Masjien is available to add some magic to your event with content direction (format strategy, curation of speakers, project management, communication) or to act as host, moderator or panellist.