reFLEXion: mixing digital identities, fashion and tech

reFLEXion was a program mixing digital identities, fashion and technology with an exhibition, workshop, talks and events.  This exciting track, curated by Ann, was held at Brousse in Hasselt, Belgium, from June 7th till July 12th 2024. 

Let’s reflect on your digital identity and discover the many possibilities tech & creativity can bring.

reFLEXion explores the reflection of oneself,  the assets and identities we like to flex, and a contemplation on the impact of ever-evolving technologies on how we perceive, engage with and connect with fashion at large.

You could step into the future of digital identities at this inspiring art exhibition program curated by Ann Claes, merging fashion and technology, where innovation meets storytelling and creativity thrives by craftsmanship. Designers harness the power of pixels to create wearable art that mirrors the complexities of our modern identities. 

From virtual storytelling, AI generated design, digitally recreated historical garments to augmented reality showcases, an opportunity to experience the limitless possibilities of digital fashion as a creative and sustainable alternative. At reFLEXion visitors discovered how technology pushes creativity to the next level while also questioning its impact on future generations.

Let’s redefine the boundaries of what it means to exist in the digital age, celebrating individuality, innovation, and sustainability through the artistry that lies within the pixels. 

Visitors reflected on their own digital identity as they explored the immersive exhibits, where digital creations became more than just visual art—they became reflections of the self in the digital realm.  Visitors contemplated the evolving relationship between our physical and digital personas, and the ways in which we express and flex our assets in this new, interconnected world.

Crafting digital narratives in fashion

Technology is pushing next level storytelling and virtual identities through creativity & craftsmanship.  Visitors discovered how digital fashion elevates storytelling and virtual identities to new heights. reFLEXion showcased a curated selection of designers who are unique and excel on a global level, using cutting-edge technology to push the boundaries of creativity. 

Digital garments and virtual environments blend to craft immersive narratives, transforming how we express ourselves and engage with fashion in the digital realm. 

Reflection. Flex. Reflect. reFLEXion.


Artists:

  • Tom van der Borght
  • Artificial Intelligems
  • Sarah Mayer & Swords Studio
  • Angelescu Studio
  • Assaf Reeb – Digital Fashion Archive
  • AVØLVE                                                         
  • Aykan Umut
  • Studio Vergult
  • 0xVIZION
  • Let’s get Phygital                                          by PXL MAD, London College of Fashion &  EKA, Eesti Kunstiakadeemia

Brousse is not just a location, but a unique connection point where young emerging talent and established values from the (Belgian) creative industry come together. From art lovers to foodies, (creative) entrepreneurs, students, families and young people, everyone is invited to participate in our various activities and events.

At Brousse everything revolves around encounters. reFLEXion had several amazing moments – including an opening reception, brunches and a closing party – where art, music, food and good conversations mix.   

Cross-pollination is central to the story of Brousse, where young and old meet and together bring creative ideas and innovative projects to life.   An initiative by UAU Collective, creating a World of Wonders through architecture and cross sector collaborations.

Interested in setting up your own track, exhibition or meetup and want some Masjien-touch?  Reach out! 

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