Inspired by the “New European Bauhaus” initiative of the President of the European Commission Ursula von der Leyen, which she presented for the first time in the”State of the Union” speech in September 2020, the Fashion Council Germany, in cooperation with Messe Frankfurt, organised the conference “The New European Bauhaus – Werkstatt der Zukunft”. With a manifesto for a systematic change of the fashion industry, topics such as sustainability, crafts, digitalisation and technology was the focus.

The conference took place in 2021 on the occasion of Frankfurt Fashion Week. The opening speaker is Ursula von der Leyen.