A handbag with a passport.
In the light of innovation and how to improve the impact of the fashion sector, Ann had identified Digital Product Passports as one of the solutions moving forward. Sharing the concept early on with a broad audience at Belgian newspaper De Tijd. Published in May 2023.
From Products to Assets: How Digital IDs are changing how customers buy, sell, own and interact with garments.
An intimate conversation with Natasha Franck (Founder & CEO, EON) and Ann Claes (Co-Founder, Masjien) discussing how Digital ID technology can boost transparency, enrich customer experiences, and create new opportunities for retail and luxury brands. Live at Sandbox HQ Paris, February 26, 2024
From Factory to Wardrobe: The Digital Product Passports in Sustainable Textile & Manufacturing.
An online panel with Ann Claes (MASJIEN), Emilie Serrano (Tweener), Jac Hsieh (NunoX, DMKTZ), and moderator Ching-Hua Lin (DigiFashion Forum Taiwan) discussing how Digital Product Passports support sustainability, transparency, and circularity in the global fashion sector—while exploring implementation challenges and opportunities for innovation. Broadcasted November 14, 2024.
The future of data-driven sustainability in global trade.
An online panel with Michael Shea, Nancy Norris, Colin Sharp, and Ann discussing how DPP’s and supply chain transparency are reshaping international commerce—and highlighting gaps between regulations and reality. Broadcasted May 2025.
Support in selecting & rolling out the DPP at Belgian Fashion brand Xandres.
As part of the EU Just Fashion project, Xandres implements a DPP linked to resale. In this 1,5 year trajectory, Jasmien guides Xandres in setting strategic goals, project management, partnerships & general support.
The many faces and purposes of a DPP.
Presentation for the participants of Just Fashion, an EU-funded project that aims to help businesses transition to lower-carbon, circular, and socially inclusive practices.
Circularity Unlocked: How Digital Product Passports will Transform the Fashion Industry.
A conversation between Michele Casucci and Ann Claes during Berlin Fashion Week. Jan. 2025.
A day filled with innovation, and interaction.
A DPP conference across sectors hosted for Howest, with dynamic discussions and hands-on exploration. Content direction, keynotes, communication strategy, a co creation wall, D3P event app concept and demo installations expo by team Masjien.