A handbag with a passport.
In the light of innovation and how to improve the impact of the fashion sector, Ann had identified Digital Product Passports as one of the solutions moving forward. Sharing the concept early on with a broad audience at Belgian newspaper De Tijd. Published in May 2023.
From Products to Assets: How Digital IDs are changing how customers buy, sell, own and interact with garments.
An intimate conversation with Natasha Franck (Founder & CEO, EON) and Ann Claes (Co-Founder, Masjien) discussing how Digital ID technology can boost transparency, enrich customer experiences, and create new opportunities for retail and luxury brands. Live at Sandbox HQ Paris, February 26, 2024
From Factory to Wardrobe: The Digital Product Passports in Sustainable Textile & Manufacturing.
An online panel with Ann Claes (MASJIEN), Emilie Serrano (Tweener), Jac Hsieh (NunoX, DMKTZ), and moderator Ching-Hua Lin (DigiFashion Forum Taiwan) discussing how Digital Product Passports support sustainability, transparency, and circularity in the global fashion sector—while exploring implementation challenges and opportunities for innovation. Broadcasted November 14, 2024.
The future of data-driven sustainability in global trade.
An online panel with Michael Shea, Nancy Norris, Colin Sharp, and Ann discussing how DPP’s and supply chain transparency are reshaping international commerce—and highlighting gaps between regulations and reality. Broadcasted May 2025.
Support in selecting & rolling out the DPP at Belgian Fashion brand Xandres.
As part of the EU Just Fashion project, Xandres implements a DPP linked to resale. In this 1,5 year trajectory, Jasmien guides Xandres in setting strategic goals, project management, partnerships & general support.
The many faces and purposes of a DPP.
Presentation for the participants of Just Fashion, an EU-funded project that aims to help businesses transition to lower-carbon, circular, and socially inclusive practices.
Circularity Unlocked: How Digital Product Passports will Transform the Fashion Industry.
A conversation between Michele Casucci and Ann Claes during Berlin Fashion Week. Jan. 2025.
A day filled with innovation, and interaction.
A DPP conference across sectors hosted for Howest, with dynamic discussions and hands-on exploration. Content direction, keynotes, communication strategy, a co creation wall, D3P event app concept and demo installations expo by team Masjien.
We’re excited to announce the growing Masjien Forest in Congo, a result of our partnership with Go Forest, a dynamic organization founded in 2020 by Sarah Parent and Antoine Geerinckx, with a mission to plant trees, restore ecosystems, and inspire sustainable action across the globe.
Go Forest collaborates with experienced reforestation partners, combining nearly 15 years of expertise with fresh enthusiasm and a vision for a greener future. Their holistic approach focuses on accelerating nature recovery, ensuring that the right trees are planted and nurtured in the right places, and supporting local communities along the way.
That’s why we’re proud to have a structural collaboration with Go Forest in which we balance our daily activities with an offset and have been planting trees monthly since January 2024.
Together with Go Forest, we’re committed to creating a long-term impact by restoring biodiversity, promoting climate resilience, and empowering people to invest in nature. Our partnership aims to make sustainability more accessible for companies, communities, and individuals alike, inspiring them to take meaningful action and give back to our planet.
Our Masjien Forest is located in Ingung Kapia, in the Democratic Republic of Congo. We plant native species on degraded soils to restore biodiversity and create local jobs. Our reforestation program aims to prevent desertification and reduce pressure on DR Congo’s old-growth jungle through sustainable forest management and selective logging, primarily planting local tree species mixed with Acacia.
This project in Ingung Kapia supports 9 UN Sustainable Development Goals.
Join us on this journey as we work hand-in-hand with Go Forest to grow a healthier, greener world, one tree at a time.
Did you know you can also buy a voucher to gift a tree from our non vending Masjien to nurture and grow our Masjien Forest? And not only that, all proceeds made through our non vending Masjien is used to plant trees. So everybody can participate and create change together!
We keep track of our impact with an impact board and yearly receive a blockchain certificate that represents our offset by a sustainability checker based in Leuven.
Deforestation and Reforestation
Deforestation has significant and far-reaching effects on our planet. It leads to the loss of biodiversity as countless species lose their natural habitats, pushing many toward extinction. The removal of trees also disrupts the carbon cycle, contributing to increased carbon dioxide levels in the atmosphere and accelerating climate change. Additionally, deforestation affects local communities, reducing access to vital resources such as clean water and fertile soil, and increasing the risk of flooding and soil erosion. The impact of deforestation is a global concern, affecting ecosystems, climate stability, and human well-being.
Reforestation plays a crucial role in counteracting the damaging effects of deforestation. By planting trees, we can restore lost habitats, protect biodiversity, and revive ecosystems that have been degraded. Reforestation helps sequester carbon dioxide, mitigating climate change by balancing the carbon cycle. It also stabilizes soil, prevents erosion, and enhances water quality, benefiting both local communities and wildlife. Additionally, reforestation creates jobs, supports sustainable livelihoods, and empowers communities to manage their natural resources responsibly.
Contact us to learn more about the effects of de- and reforestation during a Climate Fresk Workshop, which Masjien is certified for, or where to find or non vending Masjien today so we can plant trees together!
In collaboration with Vogue Business and eBay, Fashion Council Germany proudly introduced ‘METAMORPHOSIS — Dialogues About Change’, a new talk series as part of Berlin Fashion Week. Curated by Ann, the Content Director of the event, this series features international experts in the circular economy and the fashion industry, engaging in dialogue about the various facets and essential transformations needed in our industry.
The series took place from July 2nd-July 4th 2024 in Berlin.
We explored and learned about the changes, challenges, and opportunities in the fashion industry.
Impulse Speech: an introduction to circularity
Jasmien Wynants started off the first day of ‘METAMORPHOSIS — Dialogues About Change’ with an Impulse Speech and gave an insightful introduction to circularity, with a litle help from Kate Perry (RoaRRRRR Refuse-Reduce-Reuse-Repurpose-Recycle)
Panel 3: XR Retail Revolution: Redefining Product-Centric Shopping for Longevity and Value
In this session moderated by Jasmien, our esteemed panellists Harald Sipple (enVogue), Mike Charalambous (Threedium) and Ann Claes (Masjien) explored how Extended Reality (XR) is transforming retail, with an emphasis on product longevity and value.
Panellists discuss the intersection of digital fashion retail, consumer culture and how technology fosters deeper connections between products and consumers while promoting sustainability. Watch the panel to gain insights into the future of retail and the role of technology in driving engagement and greener customer behaviour.
“Every garment we produce digitally instead of physically is creating a positive impact, whether it’s in the design or in the communication phase” Ann Claes.
To learn more about the event visit: https://www.fashion-council-germany.org/metamorphosis
Masjien is available to add some magic to your event with content direction (format strategy, curation of speakers, project management, communication) or to act as host, moderator or panellist.