Digital information linked to your product, pushing circularity, adding opportunities.
Bridging sustainability and technology, MASJIEN is here to help you navigate the world of DPP.
Every product gets its own digital ID — a data container that tells its story and fuels new services.
The European Commission’s Ecodesign for Sustainable Products Regulation (ESPR) will soon make a Digital Product Passport (DPP) mandatory for textiles and many other product groups. Its goal: to boost transparency, traceability and circularity across the entire value chain.
A Digital Product Passport brings together all essential information about a garment — from raw materials and production processes to care instructions and recycling options. It allows consumers to make informed choices, while helping fashion companies manage, reuse and recycle their collections more efficiently.
At Masjien, we take this a step further. We call it DPP+: turning the passport into a living touchpoint throughout a product’s lifecycle. From first to second to later users, a garment can carry stories, services and new connections, creating an ongoing bond between the product, its issuer and its community.
Start your personalized DPP readiness journey
Get your brand ready for the era of Digital Product Passports.
Through three tailored sessions filled with inspiration, insights, and strategy, we help you define your DPP vision, internal approach, and readiness barometer.
We work seamlessly with your preferred provider.
€2,900
Fashion DNA
Developed with Twintag and Labels & Things, Fashion DNA is a practical one-stop circular support system made possible through Design4Circularity funding from Vlaanderen Circulair.
Together with pioneering Belgian brands SCAPA, e5, and Claes Retail Group, Masjien explored how Digital Product Passports (DPPs) can drive both compliance and creativity, unlocking new opportunities in transparency, storytelling, and circular business models.
Building on this hands-on experience, Masjien now helps fashion companies take the next step through its Personalized DPP Readiness Journey, guiding brands to shape their own DPP strategy with confidence and clarity.
TURBO DPP+
At Masjien, we love to walk the talk. That’s why we’ve created our own Fashion DNA demo showcasing the endless possibilities of digital product IDs, or as we like to call them: DPP+.
TURBO is Masjien’s sandbox project in the making, featuring curated preloved items: tech infused vintage.
Explore the DPP of an iconic Zino & Judy jacket and see how digital product passports bring fashion to life.
Keynotes & Conversations with Masjien: Exploring DPP
Team Masjien brings energy, insights, and expertise to every stage. We can be booked for presentations introducing DPP, showcasing the opportunities they unlock, and sharing real-life use cases—including TURBO. Beyond keynotes, we also host interviews, moderate panels, and spark conversations around sustainability, technology and the future of fashion. With our deep knowledge of the sector, we turn complex topics into engaging, actionable insights for any audience.
DPP InZicht
Applied Research with Impact
DPP InZicht is a two-year applied research Tetra project by Howest, Thomas More, and MASJIEN, supported by VLAIO. The research follows, investigates, tests, and shares all key steps around sustainability, innovation, and Digital Product Passports, providing practical insights for the fashion sector.
Ann, Applied Researcher at Howest Cyber3 Lab, contributes to the research and helps translate findings into meaningful conversations with companies across the entire value chain. The research also explores new business models, ways to engage end consumers, and technical topics like data standardization, blockchain integration, and verifiable credentials —demonstrating how DPPs can drive circularity, transparency, and innovation.
Making DPP Tangible
See how Masjien turns ideas into real-world impact
What we do? Masjien is known for turning strategy and expertise into action through education, content direction, project management, consultancy and communication support. Here, you can see how we apply that approach for Digital Product Passports—through activations, events, webinars, presentations, articles, and case studies.
Curious about what we can do for your DPP project? You know where to find us!
Discover your DPP readiness with Fashion DNA, tested by e5, Scapa & JBC + Kick-off applied research DPP InZicht.
From Products to Assets: How Digital IDs are changing how customers buy, sell, own and interact with garments.
From Factory to Wardrobe: The Digital Product Passports in Sustainable Textile & Manufacturing.
Support in selecting & rolling out the DPP at Belgian Fashion brand Xandres
The many faces and purposes of a DPP
Presentation for the participants of Just Fashion, an EU-funded project that aims to help businesses transition to lower-carbon, circular, and socially inclusive practices.
Circularity Unlocked: How Digital Product Passports will Transform the Fashion Industry. A conversation between Michele Casucci and Ann Claes during Berlin Fashion Week. Jan. 2025.
A DPP conference across sectors hosted for Howest, with dynamic discussions and hands-on exploration. Content direction, keynotes, communication strategy, a co creation wall, D3P event app concept and demo installations expo by team Masjien.