On stage interview by Ann at Fashion Talks Antwerp

Fashion Talks is the most relevant conference about the fashion industry and how it really works and evolves. It gives you a view behind the scenes of one of the most inspiring industries. This biannual conference (hosted by Flanders DC) welcomes about 800 fashion professionals in Antwerp every 2 years. In 2019 they invited Jasmien on the main stage for a keynote speech, for the 2023 edition Ann hosted an interview with Lena-Sophie Röper, Design Director of Zalando. 

The shift in consumer expectations

In this interview, Ann discusses the changes of expectations and demands of the online customers today.  We see a shift from a focus on transaction – making it fast, easy and thrust worthy – to engagement – creating value and experiences towards the e-commerce users.  This shift is translated strategically to a clear focus on elaborating the designer offering.  Of course Ann was also highlighting the technological projects Zalando is piloting, such as the Virtual fitting room with personalised avatars and the Fashion Assistant, a chatbot powered by Chat GPT.  Lena-Sophie told the audience of Fashion Talks more on Stories by Zalando, a curated inspirational content section they develop in close collaboration with their Highsnobiety team.