Article by Jasmien for Fashion United: How global warming and the fashion industry are inextricably linked

ON ‘Sustainability Clarified’ – a series of Jasmien Wynants for Fashion United.

In this series, we take you into the wonderful world of environmental science. Each article clarifies a key topic related to ‘sustainability’. We zoom out to the bigger picture and then look in more detail at how these complex concepts are linked to the fashion industry.

This time, we talk about… global warming.

October 11, 2022, Fashion United

Global warming, what is it?

It is important to distinguish between ‘global change’ and ‘climate change’. The latter is just one example of the many changes on our planet that we are aware of and falls in line with examples like ‘biodiversity loss’ and ‘nitrogen enrichment’.

Global change is nothing new. Consider the ‘continent drift’: the continents as we know them today did not exist in that form millions of years ago but stuck together. Those movements admittedly took millions of years to take place. Such changes had a lot of impact but were slow, whereas today’s climate change is happening much faster. Two major tipping points caused that acceleration, which is why we can now see the world changing before our eyes.

The first tipping point is found with the industrial revolution. In the eighteenth century, this made us much less dependent on human and animal power for heavy labour because machines could take over. In addition, the production of artificial fertilisers in the early twentieth century led to a huge increase in agricultural productivity.

Together with a general advance in medical science, these “revolutions” allowed us to feed more mouths, and live better and longer. Population growth exploded, and that had consequences… Because more people means more CO2.

Global warming, what is it?

Humans live. We move around, heat our homes, switch on the lights, and we use fossil fuels to do so (oil, gas, coal, lignite). The enormous increase in population and the use of more and more machines (industrial revolution) have caused us to burn more and more fossil fuels. And it is precisely these fuels that cause rising CO2 concentrations … which in turn lead to global warming. The food industry and the fact that we have started eating more and more meat over the past 100 years are also major contributors to greenhouse gas emissions. Cutting down forests to make way for (food for) livestock releases a lot of CO2. (Plants and trees extracted and stored CO2 from the atmosphere for tens of millions of years. We now burn that CO2 and it all returns to the atmosphere in a very short time).

World Population Growth

The greenhouse effect: it’s not just CO2 that warms the earth

Just over half of global warming is caused by the increase in CO2 thanks to the famous ‘greenhouse effect’. Besides CO2, methane and nitrous oxide are also important greenhouse gases because they cause more warming per molecule. Methane comes mainly from agriculture (cattle are ruminants and emit methane in the digestion process, for instance). Nitrous oxide also occurs in agriculture but also in industry and traffic.

Greenhouse gases help the earth keep up with heat. And that is just as well. We know that without greenhouse gases, the Earth’s average temperature would be more than 30 degrees lower than now. And so our planet would be largely unlivable. But… the concentration of greenhouse gases has skyrocketed in recent years, trapping much more heat.

The Greenhouse Effect

This ‘greenhouse effect’ has more consequences than just global warming. The expected increase in extreme weather (drought, heat waves, downpours,…) is just one of the consequences. Entire ecosystems are put under pressure by climate change, there are shifts in seasons, impacts on fresh water, a strain on agriculture, rising sea levels, melting glaciers, flood hazards for low-lying areas, increased mortality from extreme heat, economic consequences, dehydration, wars, climate refugees,…

And the biggest danger? That’s what climate scientists call the ‘snowball effects’. There are many possible ‘positive feedbacks’ that we don’t all know about yet, but which it is estimated that ‘once set in motion, they are still hard to stop’. Like a ball that pushes you down a small slope and into a deep valley. To get that ball back down the slope, you have to push much harder than to get it moving initially.

The danger of the global temperature rise exceeding 1.5-2 °C is there… and climate scientists fear that we will then end up in a ‘hothouse earth’ that will be difficult to get out of.

So that 1.5°C, what about it?

So in 2015, world leaders at the Paris Climate Agreement agreed that the warming of our planet should be limited to 2 degrees (and preferably 1.5 °C) compared to pre-industrial levels. The 1.5 limit is an important one because it is the point at which climate effects will thus become increasingly harmful to humans and the planet. And some of those effects are also irreversible.

Unfortunately, the likelihood of faster global warming is increasing all the time. The World Meteorological Organisation (WMO) announced in May 2022 that there is a 48% chance that we will be at that 1.5 degree warming even before 2027. (The years before, that probability was assumed to be rather small).

And can we talk about fashion now?

There is a strong call for industry, governments, consumers, all of us to make a maximum effort to combat global warming. So the fashion industry also has a role to play in this.

According to the Ellen McArthur Foundation (A New Textiles Economy: Redesigning Fashion’s future), total annual greenhouse gas emissions from textile production are more than those of all international flights and shipping combined (1.2 billion tonnes per year).

The fashion industry emits a lot of greenhouse gases during the production phase, but it is also an international industry that sends parcels and containers all over the world to get clothes from the producing countries (often in the Far East) to shops and customers. Not to mention the amount of packages we order and return every day while shopping online.

According to the European Environment Agency (EEA), textile production generates around 15-35 tonnes of CO2 equivalent per tonne of textile produced. Clothing, shoes and household textiles rank fifth in the EU in greenhouse gas emissions. This is more emissions than : recreation & culture, beverages, health, restaurants & hotels and communications, among others (Figure 3 from EEA below).

Activities in industry and service sectors in the production and supply chain of textile products included. Use of textile products and end-of-life treatment excluded. Image courtesy of EEA.

Not only does the use of fossil fuels in making and transporting our clothes lead to an increase in CO2, deforestation also contributes. Trees store carbon, but so when you burn them, that carbon is released back. When trees are cut down, the roots rot and the organic material is converted into CO2 and methane… which again leads to more greenhouse gas emissions. So every time we have to make space to grow livestock (both for food and leather) or establish cotton plantations, for example, this has an effect.

A lot of fashion companies are therefore now setting up ‘Science Based Targets’ (SBTs). This is part of an initiative by CDP, UN Global Compact, WRI and WWF whereby company targets are set to stay within the 2°C increase. Companies start by measuring their carbon footprint (Carbon Footprint) to get a better picture of where their major impacts are and how to reduce them. They then set concrete targets for their short-term and long-term emissions reduction strategy.

Finally, it is important to look not only at the industry but also at the fashion consumer. We then spontaneously think of how we can reduce our impact by washing, ironing or using the dryer less, washing at lower temperatures but also by cherishing our clothes for longer. After all, it is too bad to throw away a garment that required so many raw materials and fossil fuels after only a few uses?to the fashion consumer. We then spontaneously think of how we can reduce our impact by washing, ironing or tumble-drying less, washing at lower temperatures but also by cherishing our clothes for longer. Surely it is too bad to throw away a garment that has required so many raw materials and fossil fuels after only a few uses?

We asked the scientist… Hans De Boeck, Global Change Ecologist at the University of Antwerp 

“Keeping climate warming within limits, below +2°C and if possible below +1.5°C, is very important because scientists from all kinds of fields estimate that the negative consequences for people and nature become very large above these limits. Every sector will have to make a solid effort, including the fashion industry. This is not only necessary, it is also useful in the longer term for the sector itself, e.g. because energy costs can be reduced.”

“There is work to be done. The clothing sector is very wasteful: hardly any discarded clothing is recycled (< 1 per cent), and unsold products are still too often simply destroyed by incineration. Moreover, we buy more and more clothes, in the US, for example, 3x more than in the 1960s. Fast fashion is a minor disaster for the environment. Although it does not sound very appealing, the best ‘climate measure’ is simple enough to buy less new clothes. Other options for greening: consciously look at the fabrics used, with animal products like wool and silk grosso modo having a higher climate impact than plant-based ones like flax, hemp and cotton. Further: recycle and reuse more. Finally: putting clothes in dryers or ironing less or not at all, as both are energy-consuming activities. Clear indications on clothing about the climate and/or environmental footprint may be useful to raise awareness, although care must be taken to avoid greenwashing (selling something as environmentally friendly when it is not) encouraging consumers to buy ‘more’ anyway.”

Future Fabrics, what?​

Sustainability Management for Xandres

As freelance Sustainability Manager, Jasmien supports one of Belgium’s larger SME’s in their sustainability efforts. 

Her work for fashion brand Xandres includes:

– defining the sustainability strategy in cooperation with Xandres management

– setting short and long term targets within this strategy

– adapting operational processes, onboarding the team in knowledge and skills needed

– change management

– project management

– advising the marketing & sustainability team

– guiding the sustainability team in reaching the sustainability targets

 

Whilst working for the company, she was awarded Sustainability Professional of the Year (2023) in Belgium. 

 

 

“Sustainability in fashion” presentations by Jasmien

Jasmien Wynants has been giving presentations about sustainability in fashion for years.

She is guest lecturere at the University of Antwerp / Antwerp Management School where she inspires the international students Master in Fashion Management.

Topics she covers a.o.:

– Fashion & Sustainability: introduction

– Circularity & Fashion: how to Close The Loop?

– Change Management & Sustainability in fashion

– Communication & Sustainability in fashion

– New Business models in the fashion industry

Current and previous clients include:  

– Universities: Antwerp Management School, Karel de Grote Hogeschool, Fashion Academy Antwerp, HEC Liège, PXL-MAD School of Art,…

– B2B: New European Bauhaus, Munich Fabric Start, Retail Detail, KBC Start-IT, Lectra, Rexor,  Fashion Talks, Captains of Industry, Herwin, Hack Belgium, MAD Brussels, BAAS, Fashion Clash Maastricht, CSR Campus Gent, Lingerie Pro, German Fashion Council, Furore,..

– B2C: MFair, MOOI Festival Antwerp, Festival van de gelijkheid Gent, Forza Fashion Maastricht, Faktori Infini Kortrijk, De Kringwinkel, CKS,…

 

Jasmien co-author childrens’ book ‘Do pants grow on trees?’

Childrens’ book by Jasmien Wynants & Judith Thomas (Lannoo, 2023) 

How is your T-shirt made? What is the impact on the planet? And can it be better?

Did you know:

– your T-shirt has already traveled the world before it ends up in your closet?
– it takes the same amount of water to make one T-shirt as you drink from birth to age seven?
– clothing is made from trees, plants, cows, sheep and even oil?
– an entire truck of clothing is burned or dumped every second?

Learn more about it and discover how it can be improved.

The book is written for everyone interested in this topic, from 8 to 108. 

Our recommendation? Read it together with your children, we promise you’ll learn at least one new thing about the fashion industry or what you can do as a fashion lover.

Published at Uitgeverij Lannoo with support of MoMu Antwerp. 
Order via the webshop or reach out to book a reading or workshop.

Keynote Fashion Talks Antwerp

Fashion Talks is the most relevant conference about the fashion industry and how it really works and evolves. It gives you a view behind the scenes of one of the most inspiring industries. This biannual conference (hosted by Flanders DC) welcomes about 800 fashion professionals in Antwerp every 2 years. In 2019 they invited Jasmien on the main stage for a keynote speech.

Close The Loop: walk the walk.

In this keynote, Jasmien guides you through what sustainable fashion stands for today in a practical and relevant way. She illustrates this based on real and tangible local efforts, leaving you inspired and ready to take action starting tomorrow.

Coaching SME’s in sustainability strategy for Flanders DC

Jasmien helps fashion companies in their sustainability efforts for the Belgian non profit Flanders DC (former Flanders Fashion Institute)

Based on the Close The Loop platform (which she co-developed with Circular Flanders), she guides SME’s through the principles of CSR and circular economy, helping them to create their action plan in workshops online and in real life.

Articles Jasmien for Fashion United

A link to all the articles Jasmien has written for Fashion United in a separate series called ‘Sustainability Explained’.

Topics we covered:

– Global warming and the fashion industry

– Biodiversity, ecosystems and their link to fashion

– Fashion and its’ impact on our water supply

– Why everyone is talking about circularity as the solution

– Degrowth

Talk about sustainability at New European Bauhaus Conference (Frankfurt)

Inspired by the “New European Bauhaus” initiative of the President of the European Commission Ursula von der Leyen, which she presented for the first time in the”State of the Union” speech in September 2020, the Fashion Council Germany, in cooperation with Messe Frankfurt, organised the conference “The New European Bauhaus – Werkstatt der Zukunft”. With a manifesto for a systematic change of the fashion industry, topics such as sustainability, crafts, digitalisation and technology was the focus.

The conference took place in 2021 on the occasion of Frankfurt Fashion Week. The opening speaker is Ursula von der Leyen.

Watch the talk on the website of the New European Bauhaus Conference. 

Column by Ann for De Tijd : Handbag with a passport

The fashion industry grapples with numerous challenges, but technology offers a pathway to addressing these issues.

May 12, 2023, De Tijd

For many, fashion stands as a cornerstone of their identity. Ever-evolving trends serve as mirrors reflecting societal changes, nurturing the dreams of many. Within its realm thrives a community brimming with passionate individuals, wielding creativity and beauty as their tools.

Regrettably, a darker underbelly exists – rampant overconsumption, hazardous materials, and exploitative production practices. This somber reality has propelled the industry toward a sustainability crusade spanning several years. Urgent recalibration is imperative, as underscored by the words of British fashion luminary, Vivienne Westwood: “Buy less, choose well, make it last.”

Despite its seasonal innovation, the fashion domain clings to conservatism. In tandem with calls for transparency and behavioral shifts, technology emerges as a potent ally in accelerating sustainability.

Data analysis empowers smarter procurement and production decisions. Innovative tools like Shavatar, ContourLab, and Zalando’s virtual fitting room aid online shoppers in accurately assessing sizes and body types. This not only slashes return rates but also augments customer satisfaction.

Renowned sustainable fashion expert Jasmien Wynants laments in the book ‘Groeien Broeken aan Bomen?’ that every passing second globally witnesses a voluminous dump of textiles, incinerated or discarded onto wastelands. These precious resources merit reincarnation.

NFC chip with blockchain digital passport at Coachtopia
Digital product iD by EON for Coachtopia

Coachtopia, an offshoot of fashion powerhouse Coach, morphs this cycle into an engaging escapade. With a TikTok frenzy and an enthusiastic Gen Z community, discarded materials and excesses are transformed into novel products, primed for recycling.

Each item bears an NFC chip that, upon a phone’s touch, unveils a digital dossier – divulging insights into materials, design, and ecological footprint. This passport also charts the product’s journey, whether it undergoes repair, reuse, or reinvention.

The startup EON champions these digital product passports, leveraging blockchain for transparent verification and monitoring. Teaming up with esteemed French luxury brand Chloé, EON streamlines the process of sharing product information on second-hand platforms. This democratizes the process of buying and selling high-end items.

Buoyed by the new EU textile strategy, the eventual incorporation of digital product passports into legislation looms. This development holds immense promise. Let’s infuse these passports with ingenious concepts, aspirations, and narratives. Alternatively, envision embracing virtual fashion, an innovation with minimal ecological repercussions. This avenue might wield the most resounding influence. While I wholeheartedly embrace every stride toward a cleaner fashion industry through innovation, technology undoubtedly remains its linchpin, propelling it toward a pristine future.

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