{"id":4006,"date":"2023-05-18T19:45:32","date_gmt":"2023-05-18T19:45:32","guid":{"rendered":"https:\/\/masjien.be\/?p=4006"},"modified":"2023-09-19T05:03:25","modified_gmt":"2023-09-19T05:03:25","slug":"talk-about-sustainability-at-new-european-bauhaus-conference-frankfurt","status":"publish","type":"post","link":"https:\/\/masjien.be\/nl\/2023\/05\/18\/talk-about-sustainability-at-new-european-bauhaus-conference-frankfurt\/","title":{"rendered":"Talk sustainable fashion at Captains of Industry"},"content":{"rendered":"
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Talk in 2023 about sustainability in the fashion industry and how to change as a company. Inspirational event for female leaders and C-level employees linked to a sailing cup in Belgium. Fashion as an inspiration to other industries.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jasmien’s reflections on the event:<\/p>

“A few weeks ago, I was honoured to speak at the Captains of Industry Ladies Cup in Nieuwpoort. Mieke Pieters from The Circular Kickstart invited me to talk about sustainability in the fashion industry and how Xandres is trying to lower its environmental and social impact.\u00a0<\/p>

When we wrapped up, Mieke asked me \u2018which woman inspires me\u2019. I answered that on an entrepreneurial level, I admire Lies Mertens for her amazing work but that earlier that week, a woman really close to me inspired me on a sustainability level as well\u2026 my grandmother, or \u2018moemoe\u2019 as we say in my hometown.<\/p>

I visited moemoe\u00a0 that week and whilst she was preparing a classic Flemish dinner (\u2018chipolata\u2019 sausage, potatoes, carrots and peas), I looked at her standing in the kitchen and realized that her kitchen sink and cooking fire were probably about 70 years old. That the pots and pans she was using were probably also used by her mother.
And then I saw her salt shaker. It was a regular plastic salt shaker from a convenience store but the label was so faded that I asked her \u2018moemoe, you don\u2019t use salt that often, do you?\u2019.
And she said \u2018no, not really, why?\u2019.
I mentioned her salt shaker and the fact that she\u2019s been using that tiny object for quite some time probably. And she answered \u2018oh but I refill it of course\u2019.<\/p>

In my generation, people sometimes build entire \u2018temporary kitchens\u2019 because they want to renovate later on without realising the materials and energy we waste in this process.\u00a0<\/p>

So what woman inspires me when it comes to sustainability? My moemoe, and an entire generation of women that still \u2018use\u2019 instead of \u2018consume\u2019 the valuable objects in our life.”<\/p>

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Talk in 2023 about sustainability in the fashion industry and how to change as a company. Inspirational event for female leaders and C-level employees linked to a sailing cup in Belgium. Fashion as an inspiration to other industries. 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